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Peter Henke joins Boris Becker as
Director Marketing & Sales

Peter Henke’s appointment as Director Marketing & Sales for Boris Becker & Co., Zug, Switzerland, in 2005 marks the beginning of a strategic cooperation with Boris Becker for his entire marketing activities. This results in the marketing co-operations with

  • Ariel,
  • König Pilsener,
  • Langnese-Iglo,
  • Magix,
  • nobok,
  • Rivella a.o.

and in media with

  • ARD „Erziehungstest”,
  • BBC for the documentary “Britain’s Favourite German”,
  • BBC for the entertainment show „They Think It’s All Over“,
  • PRO7 for “TV Total”,
  • RTL for the documentary „100% Boris Becker“,
  • „Handelsblatt“ and „Times“ for editorials as well as
  • Walt Disney’s „Chicken Little“ feature animation movie for a dubbing part

as well as project responsibility for the design and construction on the company’s website.

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