Consulting for Sports marketing,
Sponsoring and Management
With Boris Becker as
Director Marketing & Sales
The appointment as Director Marketing & Sales for Boris Becker & Co., Zug, Switzerland, in 2005 marks the beginning of a strategic cooperation with Boris for his entire marketing activities. This results in the marketing co-operations with
- Ariel,
- König Pilsener,
- Langnese-Iglo,
- Magix,
- nobok,
- Rivella u.a.
and in media with
- ARD „Erziehungstest”,
- BBC für das Dokumentarprogramm “Britain’s Favourite German”,
- BBC für die Unterhaltungssendung „They Think It’s All Over“,
- PRO7 für “TV Total”,
- RTL für die Dokumentation „100% Boris Becker“,
- „Handelsblatt“ und der „Times“ für Kolumnen sowie
- Walt Disney’s „Chicken Little“ für eine Synchronrolle.
as well as project responsibility for the design and construction on the company’s website.
