Consulting for Sports marketing,
Sponsoring and Management
ALBA BERLIN Basketball exclusive in Marketing
In 1996, the cooperation between ALBA BERLIN, the years-long runner-up in the German Basketball Championship after Bayer 04 Leverkusen, and me as independent marketing consultant commences. The successful cooperation with the German Champion, Cup Winner and Euroleague participants is characterized by establishing a professional marketing concept, the successful acquisition of several companies as official sponsor of the club, the introduction of a professional hospitality programme and the move to the new Max-Schmeling-Halle.
The six years of co-operation during the „Champion Years“ of ALBA BERLIN set benchmarks for marketing in Basketball in Germany.