Consulting for Sports marketing,
Sponsoring and Management
For the ATP Tour as Vice President Brand Marketing Europe
Appointed as Vice President Brand Marketing Europe between 2007 and 2009, I was responsible for the brand policy of the ATP, the governing body of the professional men’s Tennis tour.
Comprising of the re-launch of the ATP brand, consulting with the ATP tournaments on marketing and promotion as well as supporting the players and events through comprehensive PR initiatives more than 500 million contacts were realized with an advertising value of more than € 9 million.