Consulting for Sports marketing,
Sponsoring and Management
The Berlin Marathon exclusive in Marketing
Also, 1996 marks the beginning of the cooperation with the Berlin Marathon. The then already largest city marathon in Germany benefits from a marketing concept developed by me and being in place still today as well as from professionalizing customer relation programs and event presentation. National television presence also is secured for the first time.
The event builds the basis for financial recovery and for raising to one of the largest city marathons in world today.